Sony’s new PC gaming hardware brand will get you in the zone

Sony has unveiled a raft of new gaming hardware, but hold your horses – this isn’t the PS VR2, PS5 Pro, or whatever other upcoming gear you’ve got your heart set on. In fact, you won’t find the PlayStation logo anywhere.

That’s because the new tech – a trio of gaming headphones and a pair of gaming monitors – mark the debut of a whole new PC-focused gaming brand: Inzone. Or INZONE, if you prefer Sony’s excited capitalisation.

With Sony increasingly moving to port its biggest PlayStation games to PC, it’s no surprise that it wants to catch a portion of that market. The bigger surprise is that it’s launching a new hardware line to do so, rather than leveraging the power of the PlayStation brand.

While the new Inzone hardware may not boast PlayStation branding, it does boast plenty of tech borrowed from the company’s console line, and is clearly designed to appeal to PC gamers who also have a PS5 in the living room – or would if they could buy one – with features optimised for both gaming PCs and Sony’s latest console.

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