Recently, Samsung officially announced the story behind the design of the Galaxy S22 series of mobile phones. According to the official announcement, for the Galaxy S series, Samsung has been eager to develop a clean and flat form that can harmonize technology and design without exposing the boundaries between them. The simple shape of the Galaxy S series, the smooth and beautiful lines are like the curvature of the sand dunes, and the moderate and thick coexist.
The design philosophy of the Galaxy S series is to capture the most important elements first to establish identity. In the case of the Galaxy S22 series, that means equipping the device with a flat design and front-to-back symmetry. Details on the sides are trimmed to ensure the smartphone looks sleek and smooth from any angle.
In addition, the camera layout of the Galaxy S22, S22+ and S22 Ultra has been rearranged to establish a design identity that the Galaxy S series will maintain in the future. The cameras on the Galaxy S22 and S22+, in particular, are positioned equidistant from the horizontal and vertical edges of the device, creating a more refined impression.
The metal camera housing and body of the Galaxy S22 and S22+ have similar colors to create a sense of unity. A sleek, flat line drawn by the side frame separates it from the camera housing for a clean look. The camera system, waterproof structure, and angle of the camera housing have all been redesigned and simplified.
Samsung designers continually strive to further raise the bar for high-end smartphones with innovations that enhance the unique identity of Galaxy devices. As such, the Galaxy S22, S22+ and S22 Ultra showcase how Samsung can deliver the best performance and technology, while also considering how to make it easier for users to use these devices and express themselves.
Combining superb performance with a refined design, the Galaxy S22 Ultra expands the range of the Galaxy S series, inheriting the simple and sturdy design hallmark of the Galaxy Note series, optimized for the S Pen.
As a camera’s performance improves, it tends to get bigger and protrude more from the design. In order to prevent the camera of the Galaxy S22 series from protruding, Samsung has minimized the size of the camera by optimizing the design. The mirrored metal frame of the camera has been specially trimmed to create a new look, creating the impression that the camera is floating above the body of the device. These features bring the camera into harmony with the body.
The Galaxy S22 Ultra’s built-in S Pen allows users to write and draw on the device’s expansive screen for a more creative and enjoyable mobile experience. The new S Pen has 70% lower latency, allowing users to enjoy a more realistic experience, like putting a pen on paper. In addition, Samsung has also optimized the UI, camera, etc. of the S22 series mobile phones.
In terms of outer packaging, the packaging of the Samsung Galaxy S22 series is produced in an environmentally friendly way, using 100% recycled paper. All components, including accessories and manuals, have been made more compact to reduce the overall bulk of the package. These eco-conscious efforts have allowed Samsung to outfit the Galaxy S22 series with a package that is 56% smaller than the Galaxy S20.
Samsung said that with the design of Galaxy devices, Samsung strives to provide the best mobile experience that takes into account users’ unique preferences and lifestyles. Through modern design, Samsung enables users to use their mobile devices as they wish, enabling a more enjoyable mobile experience and giving users control over their daily lives.