According to news on April 1, it was reported that the global new crown pneumonia epidemic has brought business promotion to the Internet industry, which also includes the mobile Internet App ecosystem. The latest market report shows that in the first quarter of this year, global consumer spending on mobile applications set a new record. App Annie, a mobile Internet market research company, released a report stating that in the first quarter of this year, consumers around the world spent a total of US$32 billion on Apple and Google’s two major software stores, an increase of 40% year-on-year and a record high.
Last year, the global outbreak of the new crown pneumonia epidemic, consumers closed homes, online classes, home work and other reasons led to a significant increase in downloads and expenditures in the field of mobile software, which involved various types of software related to entertainment, fitness, shopping, work, and learning. . App Annie previously reported that the two major software stores received 218 billion downloads last year, with a total revenue of $143 billion.
This trend continued into the first quarter of this year. Consumers’ spending on mobile software increased by 9 billion U.S. dollars, of which Apple’s software store expenditure was 21 billion U.S. dollars, which was significantly higher than the Google App Store’s 11 billion U.S. dollars, but the two major stores The total spending of consumers has increased by 40%.
However, the situation of popular software on Android and iOS platforms is different. In the Google Software Store, spending on games, social networking, and entertainment software has the highest year-on-year growth rate, but in the Apple Store, games, photos, videos, and entertainment software have the highest growth rate. In the Google Store, social, tools and financial software had the largest number of downloads in the first quarter, but in the Apple Store, games, financial and social tools were the main engines for the increase in downloads.>>>>>>>>>>>>>>>>>Mobile phone battery