{"id":2584,"date":"2025-04-24T03:55:29","date_gmt":"2025-04-24T03:55:29","guid":{"rendered":"http:\/\/www.oriccabattery.co.uk\/Blog\/?p=2584"},"modified":"2025-04-24T03:55:29","modified_gmt":"2025-04-24T03:55:29","slug":"google-privacy-sandbox-is-no-more","status":"publish","type":"post","link":"https:\/\/www.oriccabattery.co.uk\/Blog\/archives\/2584","title":{"rendered":"Google Privacy Sandbox is no more"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\n\nGoogle agrees Privacy Sandbox isn\u2019t working<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.mos.cms.futurecdn.net\/3hRUaAPv8gwJBWYX8h3HqT.jpg\" alt=\"Google Chrome logo on a mobile phone&#039;s screen\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">(Image credit: Pixabay)<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>RIP: Privacy Sandbox, 2019-2025 \u2013 Google confirms it won\u2019t go ahead with plans<\/strong><\/li><li><strong>Third-party cookies continue, but Incognito mode offers enhanced protection<\/strong><\/li><li><strong>Some tech, like Topics API, will continue to be used<\/strong><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Googleis scaling back its Privacy Sandbox project, which was originally aimed at phasing out third-party cookies, after six years of hard work and its fair share of delays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Launched in 2019 to address privacy concerns and to meet regulatory standards without impacting advertisers\u2019 abilities to target specific users, we now know that Google will not phase out third-party cookies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In ablog postconfirming Privacy Sandbox\u2019s demise, Google&#8217;s Anthony Chavez blamed publishers, developers, regulators and the ads industry for resistance, as well as a changing landscape and increased scrutiny from regulatory bodies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&gt;&gt;&gt;<a href=\"https:\/\/www.oriccabattery.co.uk\/google-battery-GWRL2-p1787116.htm\">Replacement battery for Google Pixel 9 Pro Fold<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-has-pulled-the-plug-on-privacy-sandbox-3\">Google has pulled the plug on Privacy Sandbox<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTaking all of these factors into consideration, we\u2019ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies,\u201d Chavez confirmed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although Google will continue to support cookies in Chrome, the company has promised to \u201cenhance tracking protections\u201d in Incognito mode, which already blocks third-party cookies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some tech remains in development or use, though, including IP address protection in Incognito mode, which is planned for Q3 2025, and Topics API, which allows interest-based advertising without sharing full browsing history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google is now committed to working with the industry to gather feedback in order to inform an updated roadmap for the technologies it\u2019s already been developing. \u201cIn light of this update, we understand that the Privacy Sandbox APIs may have a different role to play in supporting the ecosystem,\u201d Chavez said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Privacy advocates have argued that Google undermined its own privacy claims, noting that privacy came second to surveillance, with many users seeking to switch to alternativebrowserslike Firefox.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&gt;&gt;&gt;<a href=\"https:\/\/www.oriccabattery.co.uk\/google-battery-GQ6UU-p1786582.htm\">Replacement battery for Google G823-00345-01 GS35<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Movement for an Open Web also hailed the announcement as the end of Google\u2019s attempt to monopolize digital advertising standards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google agrees Privacy Sandbox isn\u2019t working (Image credit: Pixabay) RIP: Privacy Sandbox, 2019-2025 \u2013 Google confirms it won\u2019t go ahead with plans Third-party cookies continue, but Incognito mode offers enhanced protection Some tech, like Topics API, will continue to be used Googleis scaling back its Privacy Sandbox project, which was originally aimed at phasing out &hellip; <a href=\"https:\/\/www.oriccabattery.co.uk\/Blog\/archives\/2584\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google Privacy Sandbox is no more&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2584","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.oriccabattery.co.uk\/Blog\/wp-json\/wp\/v2\/posts\/2584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oriccabattery.co.uk\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oriccabattery.co.uk\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oriccabattery.co.uk\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oriccabattery.co.uk\/Blog\/wp-json\/wp\/v2\/comments?post=2584"}],"version-history":[{"count":1,"href":"https:\/\/www.oriccabattery.co.uk\/Blog\/wp-json\/wp\/v2\/posts\/2584\/revisions"}],"predecessor-version":[{"id":2585,"href":"https:\/\/www.oriccabattery.co.uk\/Blog\/wp-json\/wp\/v2\/posts\/2584\/revisions\/2585"}],"wp:attachment":[{"href":"https:\/\/www.oriccabattery.co.uk\/Blog\/wp-json\/wp\/v2\/media?parent=2584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oriccabattery.co.uk\/Blog\/wp-json\/wp\/v2\/categories?post=2584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oriccabattery.co.uk\/Blog\/wp-json\/wp\/v2\/tags?post=2584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}